Behavioral health centers are on the front lines of battling mental health disorders, especially as their demand grows higher and higher with each year. Recovery centers and their specialists are the key to helping people overcome addictions and other behavioral health disorders that can be destructive, if not deadly. It’s common knowledge that most of us today search online for just about anything, as almost everything can be found. However this freedom in searching can often lead to people misdiagnosing themselves when it comes to health, especially behavioral health disorders. Although marketing strategies for treatment centers will differ, it’s important to understand the value in connecting online searchers to your behavioral health center. Businesses cannot control a person’s search behavior, nor should they. But what a business can control, however, is the type of information online eyes can see in their search results. The rehab marketing strategies that a behavioral health center utilizes for their business can help searching individuals become more familiar with their brand and services. Let’s take a look into the available marketing strategies for treatment centers offering behavioral health services.
Have an Online Presence With A Functional Website
Your treatment center is saving lives, and having an optimized web site is essential to being found online. The first place most online visitors will find a particular behavioral health center is their website. Meaning after online lookers find you, there won’t be a second chance to make a memorable first impression. The homepage, for example, should include architecture or structure that can be fleshed out along with the overall look and feel of the website. A website’s content should support each page, especially important for rehab marketing strategies and their success. Utilizing rich images and color schemes that engage visitors, creating a layout that flows, and being user friendly are all important characteristics of a functional website. One that can lead to your browsers becoming potential clients of your behavioral health center.
Be Able to Be Found Online through Search Results
Search Engine Optimization, or more easily said SEO, is another crucial example of marketing strategies for treatment centers to drive online viewers to your website from the search tools. SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Keywords, images, behind-the-scenes metadata, amongst other variables all contribute to higher search engine rankings and better visibility. With a plethora of behavioral health centers to be found online from all over the world, connecting potential clients to your business is key.
Tackle Social Media and Embrace it’s Audiences
Social media platforms are a wonderful way to connect with people who can identify with your business. Whether it is because they are familiar with your stories, services, or they simply reside physically in your particular area, social media can be a connecting force. Therefore, the person who is doing your social media rehab marketing strategies should be a spokesperson for your whole facility and ‘brand’. Their understanding of the behavioral health centers mission will be the foundation of what your social media account will reflect, as they are the online voice of the organization. Successful social media management would include updating rich content regularly, use of images that give consumers the best impression of your business, active replies to comments, engagement with fans and followers, and of course removing unwanted content. Did you know that over 60% of people who use social media platforms admit that they will seek a business (products and/or services) after recommendations from friends on social networks?! Hence the importance of tackling social media rehab marketing strategies that best fit your business and it’s desired feel.
Take Control of Review Websites
Reviews are one of the best tools that online consumers use to evaluate services and practices of a potential business. Whether it be feedback about a product, service, or customer care experience- every review matters and is most likely being read. Online consumers often turn to popular review sites such as Yelp or Google when they are shopping around for services and products. Staying active on review sites will not only help a business stay present and aware of public opinion, but also to be an active part of the online discussion. Taking ownership of online review profiles can be done by obtaining a login which allows a business to update correct business information, add photos including a logo, and highlight areas of specialty. And most important of all, it allows behavioral health centers to respond to their own reviews for any clarification. While consumers are more likely to report on a negative experience rather than a positive experience, negative reviews can be seen as an opportunity for resolution. Responding to every single review given, being positive or negative, is one of the most important rehab marketing strategies a facility can do online.
Enable A Call Center And/Or Call Tracking
Call tracking and analytics platforms is one of the rehab marketing strategies that can address the attribution gap. Phone calls convert at 10x the rate of clicks, hence why marketers spend a considerable portion of their budgets driving calls from paid search and social media channels. Simply put, call tracking that’s designed for marketers allows you to get all of the same attribution data that you get for online interactions for actions that happen on the phone. With digital data, you can understand exactly which marketing tactics are driving your high-value phone calls. Enabling a call center and/or call tracking can enhance the entire customer journey, and personalize the caller experience to increase conversion rates.
Setup A CRM For Inbound & Outbound Marketing
Customer relationship management (also known as CRM) is a technology used for managing behavioral centers relationships and interactions with customers and potential clients. Or simply put, a CRM system is a tool that helps a business stay connected with customers, sales management, agent productivity, streamline processes, and improve profitability. Customer relationship management is one of the most successful marketing strategies for treatment centers wanting a window into how they connect with their customers. With visibility and easy access to data, it’s easier to collaborate and increase productivity. Helping companies of all sizes drive business growth, and it can be especially beneficial to a small business, where teams often need to find ways to do more with less.
Retarget through Paid Media (PPC, Social Media Ads)
Google AdWords and other paid search programs are sought after because they put your business front and center, specifically your ads at the top of the searched page. Paid media is one of the more expensive rehab marketing strategies that businesses can use, if their budget allows. Prices can range, however, starting as low as only a few dollars per click to much more. On the bright side, paid search can be a very cost effective way to drive leads because their ROI is usually high. Paid media can provide conversion optimization, custom landing pages, and graphic ads that bring in targeted traffic and potential clients. Geo-modifiers are most often used to control who sees your PPC ad, helping to manage your budget cost effectively.
It’s hard to imagine that nearly half of all adults will experience or suffer from a mental health disorder in their lifetime, in the United States alone. And what’s even harder to imagine, is that about only 40% of them will actually seek help in the form of treatment. Results4Rehab was created with the purpose of offering marketing strategies, design, and development for treatment centers focused on behavioral health. Contact us today and be just clicks away from success!